When I manage your project, you get to rely on my skills in branding, messaging strategy, visual design, layout, web design, writing, editing, recruiting, hiring, and oversight or any combination of the above.
Projects include:
NHS New Haven
I rebranded NHS, then developed the nonprofit’s communications strategy, and style guide. To implement the strategy across all media, I educated and oversaw interns and staff and collaborated with vendors to ensure timely delivery and quality digital and print products.
Pathfinder @ Hopkins School
Producing the website and 2017 Annual Report for Pathfinder Program at Hopkins School started with creating a messaging strategy, and involved hiring and managing subcontractors (photographers, videographers, printer), interviewing stakeholders, writing content, and designing the assets and layout. ROI: a 36% increase in donor involvement.
Real World STEM
In 2012, with funding and mentoring from the International Women’s Media Foundation, I produced Real World STEM, a video-based science news site for teens. Managing the project included filing trademarks, establishing an LLC, hiring contractors, scouting interviewees, conducting interviews, and directing the teens featured in each video. (See sample videos under “Video Production”.)
University of Massachusetts, Lowell & Northeast STEM Network
A mandate to produce white papers to support Massachusetts STEM teachers inspired me to create and manage an online magazine with themed issues and sections to help teachers, caregivers and students understand how science, tech, engineering and math are all around us, daily. Collaborating and coordinating numerous moving parts made this possible. STEM matters webzine ran for 7 issues, provided MA teachers a new perspective on STEM education, and won an Online Learning Award from the International Society for Tech in Education.
Strategy
Your communications strategy will be as unique as your brand. Whether you’re just identifying your audience, defining your brand, or ready to launch a new communications project, I can help.
“Everyone needs a messaging strategist & writer like Rebekah.” ~ Gregory Burge, Corporate Partnering Services
The Philanthropic Initiative
Refining the messaging strategy and writing new content for The Philanthropic Initiative (TPI) meant adopting different voices to reach TPI’s three main audiences. Although the voices changed, the goal was constant: to inspire individuals, families, foundations, and corporate philanthropists to create strategic giving plans to achieve lasting impact on issues that matter to them.
Stoneleigh Burnham School
Working from an existing brand brief and creative brief, I collaborated with Stoneleigh-Burnham School to determine a messaging strategy and write the copy for their new website. They loved my headlines so much, they turned them into banners to line the school’s winding driveway.
The Polus Center
What started as a volunteer PR gig for The Polus Center for Social & Economic Development evolved into grantwriting, designing projects, and placing articles in publications throughout North America. A highlight of my work with Polus was traveling with a team to Nicaragua to interview (and then write about) some of the many people Polus has helped over the years.
VISUAL DESIGN
From Logos, to Book Covers, Book Layout, to Brochures, Gift Items, Guest Books, or Social Media Templates, I have been designing digital and print products since 2008. I’ve served NHS New Haven, Hopkins School, University of Massachusetts Lowell, and I’ve created numerous graphics for my own endeavors.
Click any image to see the full picture.
RLF logo 2024
Hope cover 2023
Harbor cover 2023Haven cover 2023Bee Books logo 2021Tara L. Roí author logo 2019The Creativity Rx logo 2020audiobook cover 2020eBooklet cover 2019Homeowner’s Center logo 2019NHS New Haven HOC logo 2019NHS New Haven logo 2018For the Birds cover 2019paperback cover 2018Pathfinder 2017 reportRLF logo 2017Transcendent Art Show logo 2015IWP logo 2015SSP logo, collab 2013Yoga Creates logo 2013Real World STEM 2012 funded by IWMFEarthlands logo ca. 2011Vibes & Waves at UMass Lowell 2011STEMmatters logo 2010
WEB DESIGN & UPDATES
I don’t code, but I’ve been building and updating websites in WordPress since 2008. I’ve also used Weebly and Shopify.
Inner Wisdom Products ( a Shopify store 2015-2020)The Creativity Rx (coaching business & blog 2020-2024)NHS New Haven & Twitter page (website designed with iMission institute in 2018, launched in 2019)Solstice Sing for Peace (site design & build 2008, rebuilt 2009, maintained until 2013)Pathfinder at Hopkins (2017 site redesign)Bee Books website (design, build & upkeep since 2018)Tara L. Roí author website (design, build, and upkeep since 2019)
My passion for environmental stewardship has been a common thread in many of my endeavors. As a journalist and creative writer, I have covered environmental topics including e-Waste, landmines, climate change, agricultural issues, waste management, invasive species, and wildlife rehabilitation for a variety of audiences.
Institute for Sustainable Energy
In less than a month, I edited 60 action documents for SustainableCT.org. ROI: 26 early adopting municipalities when the site launched in November 2017.
SustainableCT.org
Jordan Hospital Breast Health Center
Screenwriting. For this joint project with RA Vision Productions, I stayed present to the emotional and physical health of women affected by breast abnormalities. (See the video below.)